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Search engine optimization (SEO) is a process of boosting the online visibility of a website. It involves improving the website's rankings in search engines. The higher your rankings, the more likely customers will visit your site and become customers. The more people know about your business, the more customers you'll get. This strategy is ongoing and a great way to get a competitive edge over other businesses. However, there are some things you should know before getting SEO services. SEO services are typically provided by SEO agencies. These agencies are able to help a company with search engine optimization. They focus on making a website more visible by enhancing the content on it. Because Google uses more than 200 factors to rank a website, these services take considerable expertise to ensure that a website gets noticed. It is best to consult an expert before hiring a company to optimize your site. 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